1940s-spring-frocks-parade-2-featured

1940’s Fashion – Spring Frock Parade

1940s Fashion Parade – Spring Dresses from the 1942 Sears catalog. After the cold bitter months of winter, women across America eagerly scanned the juicy spring catalogs for some nice frock inspiration. Here’s a selection of spring frocks from the Sears Catalog of 1942. They were grim times for women at home, many of whom worked in munitions factories, aircraft…

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1940’s Top 10 Tips to hiring Women

1940’s Top Ten Tips to hiring Women- Sexist Guide. This patronizing sexist and retrospectively quite funny article was first published in the 1943 edition of Transportation. It dishes out sympathetic advice for the poor ‘male’ supervisor. Women ‘know your limits !’ 1. Give every girl an adequate number of rest periods during the day. You have to unfortunately make allowances…

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