1940s Fashion Film – Ladies Department

Out first ‘new’ archive film in a while – now on our vintage fashion channel over at Youtube. Buried in the back of a US government film on Archive.org we found these amazing images of women browsing in a ladies department store. the fashions are pure 1940s – probably 1946-7 and the detail is excellent. A real treat for some…

Read More→

Free ebook – 1940s Fashion -The Influence of World War Two

How were the styles of women’s fashion in the United States influenced by World War II during the 1940s? Our friend Tia Craig has kindly allowed us to publish her in-depth ebook on 1940s fashion and her investigation into the influence that the war had on clothes and beauty styles of the period. You can read all nine chapters on…

Read More→

1940s-fashion---wedding-dress

1940’s fashion – Wedding Dresses and Trousseaus

A short look at the styles and traditions of 1940s wedding dresses and trousseau. The increasing popularity of a 1940s wedding theme these days suggests a genuine yearning for old style glamor. The yardstick for vintage wedding themes certainly draws a lot from the 1940s fashion era. In those days a woman’s trousseau was placed in a wedding chest and…

Read More→

1940s-striped-cotton-wrap-skirt-and-beach-skirt

1940’s College Girls Vintage Summer Fashion Show

This charming vintage summer fashion feature comes from 1948.  It is the conclusion to a series of 1940s dress making films [ which we will post shortly ] featuring a group of earnest students on a home economics course, led by an enthusiastic girl named Betty. Original footage from the great archivist Rick Prelinger. Other 1940s fashion posts: Easy Guide…

Read More→

Easy Guide to a 1940’s Woman’s Dress and Style.

Get the early 1940s Look easily – See the lavishly illustrated Concise History of 1940s Fashion. The post below is a basic ‘ how to’ guide for quickly achieving the 1940s wardrobe look. We have much more detailed posts on typical wardrobes for women from the early to the late 1940s, as well as detailed illustrated history. You can browse…

Read More→

1940s Fashion Guide – Dressing for an occasion

Margaret and Helen prepare for their big night out at the prom. Back in the 1940’s, correctness of dress for any occasion, not only included the gown and shoes, but the hairstyle, accessories, the jewellery and yes – the makeup of the 1940’s ! . Of course women usually received more training than men in the  etiquette of 1940s dress…

Read More→

Vintage 1940’s Junior Prom – Archive Film

Vintage prom – 1940s style – archive film The prom as it is known today really took off in the US during the 1940’s . There were strict codes of behaviour as this film charmingly shows. Note how neither of the young women has an updo hairstyle, as many do now when going for a vintage 1940s look at proms…

Read More→

1940’s fashion – Wardrobe Plan – How to dress accurately

Overview of a well dressed 1940’s woman – Suit for Church, Street, business and Travel. Now see the lavishly illustrated Concise History of 1940s fashion !! 1940’s fashion – Wardrobe Overview How often do you find your eyes enviously drawn to an attractively dressed woman in a pleasing frock, or suit, and who keeps her hair ‘ just right’, her…

Read More→

1940’s Fashion – Betty’s Winter Wardrobe Plan 1948

Planning your Winter wardrobe in 1948 – Following on from the earlier 1940’s Fashion – A Young Woman’s Wardrobe Plan from 1947. Now see the lavishly illustrated concise history of 1940’s fashion. Is your seasonal 1940s wardrobe just a haphazard collection of outfits thrown together, or a complete and harmonious set of carefully chosen garments that will turn head and…

Read More→

1940’s Fashion – A young womans wardrobe plan 1947

Annual Clothing Plan and Budget 1947 – Now see the lavishly illustrated concise history of 1940s fashion !! A typical yearly clothing plan for a 19 year old San Francisco woman in 1947 for 1940’s dress, hats, underwear, shoes, stockings, gloves,handbags etc. The chief fabric is the new Rayon ! It’s an interesting insight not only into the normal clothes…

Read More→