1948-Guide-to-Foundation-wear-bra-and-girdle-and-skirt-1942

1940s Fashion – 1948 Guide to Foundation wear

1940s Vintage Lingerie advice – Glamourdaze just published a page devoted to the secretive world of vintage lingerie. We’ve chosen excerpts from a book published in 1948 called Foundations for Fashion and provided links to our recommended supplier of faux vintage style undergarments. The guidebook – Foundations for Fashion is an excellent 1940s and 1950s lingerie and foundation wear tutorial…

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1940-fashion---under-twenty-dresses

1940s Fashion – Vogue Under Twenty Dresses

Four 40s frocks and their doll equivalents – One of the pretty young dancers of the musical show, “Panama Hattie,” is Miriam Franklin, who is wearing a buttoned-bodice dress of beige Juilliard wool and a black velvet halo-hat. Her costume and the others on this post were copied in miniature especially for Vogue. These are shown on Margit Nilsen‘s new flexible…

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1940 Vogue Fashion – Winter Coats and Dresses

Vogue Magazine of December 1940 – Fearless 1940s coats and 1940s wool dresses to please the eye and warm the heart ! Snapped at the Leonardo da Vinci Exhibit, at the New York Museum of Science and Industry – these fur-less coats, to go with your wool dress. First: Afternoon coat of brown wool. Beige felt bonnet. Best store; Ransohoffs….

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College-Fashions-for-Winter-1940 - Priscilla Lane

College Girl Winter Fashion for 1940

Priscilla Lane models four outfits – So you’re going to college ! ( left) Doesn’t Priscilla Lane look a dream in this casual all-day-round dress suited for campus and class? The long sleeved crepe blouse is a deep Hunters green crepe, while the Tartan skirt is of smooth wool in shades of green, orange, yellow and black. The plaid is…

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1940s-Winter-Fashion---Barbara-Stanwyck

1940s Winter Fashion – Barbara Stanwyck

Winter Hollywood Style by Edith Head 1942 – Well hello to Barbara Stanwyck, who has more than a nodding acquaintance with skis in Columbia’s “You belong to me.” She makes a pretty cover in this bright number for the slopes. Next she does a bit of interior decoration here in a gray gabardine ski suit with zipper-closed pockets, a reversible…

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Elizabeth-Hawes--The-Chewing-Gum-Dress-1938

Elizabeth Hawes – The Fashion Anarchist

Visionary designer forerunner to Dior – In 1938, a young American female fashion designer named Elizabeth Hawes, an author, a journalist, a political activist and union organiser with the foresight of Chanel and Dior and a razor sharp wit that made her the Dorothy Parker of fashion, published a book called Fashion is Spinach, a long forgotten fore runner of The Devil…

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1940s Fashion – Cigarettes and the Slim Silhouette

When tobacco tied in with 1940s fashion allure – Whilst the War Production Board had begun pushing sensible restrictions in women’s clothing through its L-38 Apparel order, silhouettes had tended toward the slim side in tobacco advertising since the mid 1930s, particularly in Marlboro cigarettes, a brand, though chiefly remembered for its cowboy image of the 1960s, was originally marketed as…

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The-Sheath-and-the-Shingle-mode-1949

1940s Fashion – The Second New Look of 1949

Gamine Silhouette of 1949 turns heads American women, battle-scarred survivors of the 1947 revolution, when the New Look took over, are hearing disquieting reports from the fashion front: Having made over their figures for the New Look, was it possible that they were going to have to do it all over again? The fashion edict from Paris sounds unmistakable. “The…

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Owen-Morgan---black-crepe-dress-1948

1940s Post War Fashion – $20.00 Budget Dresses

Cheap Dresses in the era of high inflation – It’s 1948 and Life magazine sets out to discover just how well dressed US women can be during a period when inflation is battering the family budget. The answer appears in these pictures of dresses which are on display in department stores across the country and all of which cost $20.00…

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Rationing-to-Ravishing---Fashion-from-the-1940s-to-the-1950sf

Rationing to Ravishing – Fashion from the 1940s to the 1950s

Evolution of Women’s Style in the 1940s and 1950s – A Vintage Fashion Exhibition curated by the Museum of Vancouver features stunning haute couture clothing garments by some of the great fashion designers from Paris, London, Berlin and New York, which pretty much covers the pole points of couture during that era. The exhibition is comprised from collections by fashion collectors Ivan…

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