GLAMOUR-LIPS---1940S-LIPSTICK-APPLICATOR-booklet

1940s Hollywood Lipstick Applicator

Instant lip glamour in 1949 – From Hollywood comes a sensational new method of lipstick make-up for screen and stage stars, photographers’s models and for your own personal use – Glamour Lips! One of the most difficult make-up problems is made amazingly simple with the Glamour Lips lipstick applicator. This new technique gives you a clean, sharp, contrasting outline every…

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1940s-Fashion---Short-vs-Long-Skirts

1940s Fashion – Short vs Long Skirts

The feminine knee is returned to prim seclusion by Paris – The liveliest argument has raged since February over this years major style change, which returns via Paris decree, a woman’s knee to beneath her skirt. There are naturally many who are not pleased about the dipping hemlines 1947, while there are other young women who have embraced the new romantic…

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A-Post-War-Paris-Girl-1946

A French Girl in Post War Paris 1946

Profile of a French actress in 1946 – A revealing social document in pictures by Nina Leen of bohemian life in Paris immediately after the Second World War. She is blue-eyed, ash-blonde Barbara Laage, aged 25, an up-and-coming young French actress, enjoying the biggest theater boom Paris has ever know. During the past season, 50 plays have been shown nightly…

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Dior-Black-Wool-Suit-Carolle-line-1947

Paris Collection Dior 1947

Vogue Magazine introduces Dior’s New Look – This was Europe’s worst winter since 1870. There was little coal, electricity was rationed and Paris was buried in snow. With fingers stiff, but with ideas running free, designers worked against the cold toward exciting new ideas.Perhaps nowhere but in Paris would the rise of a new designing star cause such general excitement. Not…

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1940s-College-Style - gabardine dress

1940s College Style

Typical Wardrobe choice in 1949 – 1940s fashion Photos by Nina Leen  Not all young college girls are content with thee gold standard college look of bobby socks, skirts and loose sweaters.Many, influenced by older sisters, friends or simply an urge to grow up quickly, aspire to more mature clothes, thereby facing a double wardrobe problem; where to find outfits…

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1940s-Fashion---Dipping-Hemlines-1946

1940s Fashion – Dipping Hemlines

Longer Skirts on the way 1946 – Usually the sign of a depression? An uneven hemline with a back slip, is clearly a sneaky device to trick women into longer skirts. This device was last used in 1927. Skirts had gone knee high in the flapper era. Soon they began to dip in the back. These high-low skirts were quite…

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Alfred-Eisenstaedt--Penn-Station,-April-NYC-1943

The Last Kiss Goodbye – New York April 1943

Poignant farewells in 1940s wartime – A moment in time captured by Life Photographer Alfred Eisenstaedt ( best remembered for his iconic Vj day kiss in Times Square in 1945) at Pennsylvania Station, New York,in April 1943.Here is the original report. The grey, insistent feeling of war has washed now into the lives of most Americans. In their home towns,…

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Gene Tierney Leave her to Heaven 1945

1940s Style in Eye Popping Technicolor

Leave her to Heaven 1945 – John Stahl’s classic noir movie Leave her to Heaven, stars possibly the best dressed ever femme fatale – Gene Tierney. It was recently restored with the help of director Martin Scorsese’s Film Foundation and has been rightly claimed as a forgotten masterpiece. It’s a feast for fans of 1940s clothing, hairstyles and makeup looks and…

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Hattie-Carnegie-1937

1940s Fashion – The Hattie Carnegie Story

Profile of an American Fashion Icon 1945 – With a “look”, a little suit and a knowledge of all the angles, Hattie Carnegie has risen from poverty to be absolute boss of a $6,500,000 dress business. Nobody has ever been able to define style to the satisfaction of anybody else. It might be called a means of expression; one of the…

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1948-Guide-to-Foundation-wear-bra-and-girdle-and-skirt-1942

1940s Fashion – 1948 Guide to Foundation wear

1940s Vintage Lingerie advice – Glamourdaze just published a page devoted to the secretive world of vintage lingerie. We’ve chosen excerpts from a book published in 1948 called Foundations for Fashion and provided links to our recommended supplier of faux vintage style undergarments. The guidebook – Foundations for Fashion is an excellent 1940s and 1950s lingerie and foundation wear tutorial…

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