1940s-American-Fashion---Colour-Film-1942

1940s American Fashion – Colour Film 1942

Colour 1940s Fashion from AV Geeks & Prelinger Archive – In full colour from 1942 – a full colour 1940s fashion showcase film made by Butterick to promote their war era dress patterns magazine. Digitised and uploaded to the Prelinger Archive by those great collectors of all things educational in old film –  AV Geeks. You can buy some unique dvds or just…

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1940s Fashion – How to make a Glamorous Turban

British Wartime Tutorial  from 1942 – If you want a new hat, now that hats are rationed, there are ways and means. Turbans are the means and Anne Edwards – fashion editor of Woman shows us some of the ways. Method 1: Having tied the knot on top of the head, you can see how easy it is to tuck in…

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1940s Fashion – The American Look vs Dior 1947

Paris Fashion Rises Again  – After virtual domination for some years by the Americans, there is no better way to sum up the new post-war Paris fashion explosion, and the panic and incredulity which it triggered, than in this defensive, though admittedly accurate, fashion review from 1947 procured from that great archaeologist of all things papery – Old Magazine Articles. Paris…

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1940s-Fashion---Spring-College-Suits-for-1943

1940s Fashion – Spring College Suits for 1943

Plaids, Checks and Stripes for students – 1940s fashion report – Marjorie Ripples The styles, the fabrics that are going places this seasons Sears catalogue. Concentrating on young women for spring-wear, we see plenty of plaids, checks and stripes. Tried and true cottons you can easily wash and care for in these times of war and thrift. Unlined jackets –…

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1940s Fashion – Cool Winter Styles

What to step out in for January 1941 – 1940’s Fashion Report. Three lovely street outfits to start with. 1. Like an expensive English classic with its impeccable tailoring, soft wool and cashmere jersey, ribboned cardigan front. A natural for year round wear. 2. P stands for pinafore frock, pleated ruffs n pockets a-plenty. In otherwards – perfection. Delicious shades…

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1940s Fashion – Fall Suits for 1947

When leaves fall – you want a fall suit – Francis Rafferty models a suit to meet the first cold snap. It’s a crisp wool sharkskin with a trio of pocket flaps and you’ll love it from the moment you pull it on, and wear it till spring ! Grey or tan ! By Zimco. To the right, Francis poses in…

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1940s-Fashion---US-War-Dress-Restrictions

1940s Fashion – US War Restrictions on Dresses

USA War Restrictions on clothing 1942- See the lavishly illustrated concise history of 1940s womens fashion dress and style. Uncle Sam, disguised as Stanley Markus, of Dallas department store Neiman Marcus, one of America’s great fashion stores, last week assumed the role of 1940s war fashion designer. In a sweeping order affecting all women and girls’ outerwear, the WPB, of which…

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1940s Fashion – Men lose their Pants to the Women

Women go ‘slack-crazy’ in 1942 – As men are being warned that two pants suits, vests and trouser cuffs will soon only be a memory, women are breaking out in a rash of pants! High school girls on their way to school, office workers in first-aid classes, city women shopping, factory girls, all of them are now wearing slacks. That…

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1940s Wartme Fashion – Laced Corsets

War Restrictions returns the laced corset – 1940s Fashion report – 1942 Women have been wearing them for about 4000 years but it’s less than 30 since they have had the painless variety. To most women, in recent times, wearing a corset meant nothing more that wiggling into a firm girdle, which kindly expanded and contracted with body movement. Such comfort…

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1940s-Fashion---Four-White-Collar-Girls

1940s Fashion – White Collar Girls

Daily Wardrobes of Four working women in 1940 – In the early months of 1940 – Photoplay takes a look at the daily dress codes of four typical working girls in the tinsel city of Hollywood land 1.The Fashion Publicist – Daily Wardrobe in 1940 Subject: Eleanore Roberts At Work- During office hours, Eleanore, the perfect young fashion executive, wears a…

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